Company
What is Distinction?
Distinction is an AI-powered teaching and learning platform by FlexiSAF. We help educators create full courses in minutes and give every learner a personalized AI tutor. The company is based in London. Traction since April 2025 includes 100k+ users, 9,000+ courses, and 1.5M+ hours of learning. This page is the company story — not a second homepage.
Distinction is a product of FlexiSAF. The UK office is at 167-169 Great Portland Street, 5th Floor, London, W1W 5PF. The homepage keeps the platform keyword for AI courses and academies; this page is the entity story for people and models that need who we are.
Traction since April 2025
- 100k+ Users
- 9,000+ Courses
- 1.5M+ Hours of learning
- 1.5M+ Curriculum-aligned questions
Vision and mission
Our Vision
To create a world of lifelong learners who unlock their full potential.
Our Mission
We believe every educator should be able to turn their syllabus into a complete course—notes, videos, flashcards, and quizzes—in minutes, not months. We believe every learner deserves a personalized AI study partner and clear pathways to careers.
What we do
Courses in minutes
Generate a full course from a syllabus — structured notes, videos, flashcards, and quizzes — in about two minutes.
AI tutor for every learner
A personalized study partner that adapts to each learner's level, with career support along the way.
Curriculum-aligned practice
Assessments and practice drawn from 1.5M+ curriculum-aligned questions, not generic quiz banks.
Career pathways
Clear guidance so learners can connect what they study to where they want to go next.
Leadership
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Faiz Bashir — CEO & Co-Founder
18+ years in EdTech. Passionate about making quality education accessible through technology.
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Alamin Ibrahim — CTO & Co-Founder
15+ years in software engineering. Building scalable, AI-powered learning experiences.
Watch Distinction in motion
- A New Era of Learning Begins | Distinction by FlexiSAF
- Mastercard Foundation EdTech Fellowship — FlexiSAF Impact Story
Frequently asked questions
What is Distinction?
Distinction is an AI-powered teaching and learning platform by FlexiSAF. We help educators create full courses in minutes and give every learner a personalized AI tutor. The company is based in London. Traction since April 2025 includes 100k+ users, 9,000+ courses, and 1.5M+ hours of learning. This page is the company story — not a second homepage.
Who builds Distinction?
Distinction is built by FlexiSAF. CEO and co-founder Faiz Bashir and CTO and co-founder Alamin Ibrahim lead the company.
Where is Distinction based?
UK office: 167-169 Great Portland Street, 5th Floor, London, W1W 5PF.
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